Saving for Space
UI, UX, Illustration
In an effort to increase employee engagement during the open enrollment period Equifax was shooting for the stars with a space theme for their marketing materials. The task was to create a web experience which would encompass the space theme and guide employees to what actions they would need to take in the coming open enrollment period.
It was my duty to design the look and feel of the questionnaire along with illustrating the themed graphics which would be built in the decision tool as it was dubbed.
A simplistic line style was used in conjunction with a limited but unique color palette to create illustrations that stand out without overshadowing the questionnaire itself.
In addition to the questionnaire I was responsible for creating three PDFs which would be tied to each of the three possible outcomes. Each one features the shuttle illustration from the decision tool itself in various states of preparedness to launch signifying how prepared the employee is for retirement.